Amazon India Product Title Requirement

Continuation on my last topic "19 ways to increase sale in Amazon", today we will discuss on Amazon Product Title Requirement.

Please click on below link for Amazon product Image requirement and Video Requirements.

 

  1. Image Guidelines for Amazon India
  2. How to Upload video in Amazon Indian Seller Central

Amazon Product Title Requirement

 

Product title is the most important factor to discover your product in Amazon.com, where millions of seller already available.

In term of SEO also, always use your good keyword in Product title only.

For any listing in Amazon, always follow some basic rules to create Product title.

  1. Brand Name
  2. Color
  3. Variant
  4. Keyword
  5. Size

Let's take an example, if you are selling Black wallet, then your title should be Brand Name(XYZ) Black Men’s Wallet - Bifold

 Amazon has mentioned some rule for the Product title

 

  1. we can use up to 200 character for title, but Amazon suggests less than 80 keywords.
  2. Always write title in camel case(first letter capital in word)
  3. Use numeric 2 instead of "two"
  4. Don't use subjective commentary, such as "Hot Item" or "Best Seller".
  5. Titles can include necessary punctuation, like hyphens (-), forward slashes (/), commas (,), ampersands (&), and full stops (.).

  6. Titles can abbreviate measurements, such as "cm", "oz", "in", and "kg".
  7. Don't use your seller name and contact number in title.

  8. Size and color variations should be included in titles for child ASINs, not the main title (see below).
  9. If you have the same product in variations, always mention size/color in child ASIN. Not in Parent ASIN.
  10. Always search your competitor Brand in Amazon, then use that keyword in your title.



 

References:-

 

Amazon Seller Page

  1. https://sellercentral.amazon.in/gp/help/help.html/?itemID=GYTR6SYGFA5E3EQC&ref_=xx_GYTR6SYGFA5E3EQC_a_r1_cont_sgsearch
  2. https://sellercentral.amazon.in/gp/help/help.html/?itemID=G36881&ref_=xx_G36881_a_r2_cont_sgsearch

 




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